Blueprint

House Kitchen & Bar

Kalamar Bay, Kalkan

Website design, Art direction, Copywriting, Build

The House Kitchen & Bar home page
Sector

Hospitality

Pages

Five

Built

Static, hand coded

Signature

The bay as the hero

The brief

What was wrong

A restaurant on a terrace above a bay in southern Türkiye, discoverable only through a Google Business listing and a handful of TripAdvisor photographs.

The thinking

How we read the brand

The single strongest asset was the view, so the site opens on an aerial of the bay with the boats in it and one line of copy over the top. Everything after that is restrained on purpose: a warm serif, terracotta pulled from the roof tiles, and a lot of paper. Holiday restaurants usually over decorate, and it makes them look cheaper than they are.

The result

What it does now

A site that sells the evening rather than the menu, with the reviews and the reservation both one click from the first screen.

Page by page

Every screen, as it really renders.

Captured from the live site at full width. Nothing here is a mockup or a flattering crop.

01

Home

One aerial photograph, one sentence, two buttons. The bay is the argument.

House Kitchen & Bar Home page
02

Menu

The real menu as a readable page, sectioned and priced, not a photograph of a laminated card.

House Kitchen & Bar Menu page
03

Gallery

The terrace at different times of day, because the light at eight is the actual product.

House Kitchen & Bar Gallery page
04

Reviews

Real guest reviews pulled through rather than summarised, with the rating stated plainly.

House Kitchen & Bar Reviews page
05

On a phone

Most of the traffic to a site like this arrives on a phone, so the mobile layout is designed first and the desktop version follows it.

House Kitchen & Bar on mobile

The same site at 430 pixels wide. Type resizes rather than shrinks, the navigation collapses into something you can reach with a thumb, and every image is served at a size that will actually load on mobile data.

Open it yourself