Mayfair Build
Building Contractor, London
Website design, Copywriting, Photography direction, Build
Construction
Quotation routing
Static, hand coded
Service led enquiry
What was wrong
A family run contractor working on the homes of some of London's most discerning owners, with a site that gave a prospective client no way to tell a heritage restoration firm from a general builder.
How we read the brand
Restraint is the whole argument in this bracket, so the site is almost entirely one photograph, one serif line, and a lot of air. Large enough to deliver, small enough to care, set over a Mayfair terrace at dusk. Five service pages split the work by type, including heritage and insurance reinstatement, because those two clients arrive through completely different doors.
What it does now
A quotation request that already says whether it is a heritage job, a commercial fit out, or an insurance reinstatement, which decides who picks it up and how fast.
Every screen, as it really renders.
Captured from the live site at full width. Nothing here is a mockup or a flattering crop.
Home
One line of copy over a London terrace at dusk. In this bracket, quiet reads as expensive.
Services
Five routes split by job type, so the enquiry is categorised before it is even sent.
Heritage
Listed and period work given its own page, because that client is choosing on specialism alone.
About
Family run, stated plainly. Against a national contractor that is the differentiator, not a weakness.
On a phone
Most of the traffic to a site like this arrives on a phone, so the mobile layout is designed first and the desktop version follows it.
The same site at 430 pixels wide. Type resizes rather than shrinks, the navigation collapses into something you can reach with a thumb, and every image is served at a size that will actually load on mobile data.