Union Bespoke
Bespoke Joinery, Sussex
Website design, 3D configurator, Film, Build
Craft
Fifteen
Next.js, three.js
Design your piece
What was wrong
A workshop making cabinetry at twenty thousand pounds a room, selling it through a gallery of photographs and a contact form. Nothing on the site let anyone imagine their own piece.
How we read the brand
The line we wrote first was cabinetry made for one house only, and the site had to earn it. A slow aerial film of the Downs sets the register, then the work is presented as projects with addresses rather than products. The configurator lets someone build a piece in three dimensions and send the specification straight to the workshop, which turns an enquiry from a vague message into a real brief.
What it does now
A site that carries a twenty thousand pound price without ever showing one, and a configurator that qualifies every enquiry before it arrives.
Every screen, as it really renders.
Captured from the live site at full width. Nothing here is a mockup or a flattering crop.
Home
Film first, wordmark second. The landscape does the work that a stock kitchen photograph never could.
The studio
How a piece is made, in order, with the workshop rather than the showroom as the setting.
Projects
Real houses, named by street. Residential and commercial split so each buyer sees their own world.
Lookbook
A quiet plate section for the details that sell the craft: joints, grain, and hardware.
On a phone
Most of the traffic to a site like this arrives on a phone, so the mobile layout is designed first and the desktop version follows it.
The same site at 430 pixels wide. Type resizes rather than shrinks, the navigation collapses into something you can reach with a thumb, and every image is served at a size that will actually load on mobile data.